How the meaning of marketing is being redefined by MILLENNIALS !
Generation Y, aka the millennials , now make up the largest cohort in the workforce, and the people hiring them — and marketing to them — have plenty of preconceived notions about them. Companies have been reacting to these set of customers, trying to anticipate their next moves and position themselves in shoppers paths as they navigate the decision journey from consideration to purchase. Earlier product used to be an important component of buying process, but now the journey has become a crucial part... Marketers are increasingly managing journeys as they would any product. The heavy explosion of digital technology has created "empowered" customers, which has lead to experts getting deep into data analytics and trying to understand w hat they want, when they want it and getting it delivered to their doorsteps at a rock-bottom price. Social media has become an integral part of this journey of course. We don't even realize while running t...