A peep into REALITY !

Generation Y, aka the millennials , now make up the largest cohort in the workforce, and the people hiring them — and marketing to them — have plenty of preconceived notions about them. Companies have been reacting to these set of customers, trying to anticipate their next moves and position themselves in shoppers paths as they navigate the decision journey from consideration  to purchase. Earlier product used to be an important component of buying process, but now the journey has become a crucial part... Marketers are increasingly managing  journeys as they would any product.    The heavy explosion of digital technology has created "empowered" customers, which has lead to experts getting deep into data analytics and  trying to understand w hat they want, when they want it and getting it delivered to their doorsteps at a rock-bottom price.  Social media has become an integral part of this journey of course. We don't even realize while running t...

Today I saw something that deeply touched my heart... I saw my father smiling and feeling happy with a small toast I served him this morning. It had nothing, but a little love and care wrapped in a piece of bread. I could sense a child in him for whom happiness is just a little attention and concern ! As they say.."we are so busy growing up, apparently we forget they are growing old too !" I could see a kid in him when he stepped out of the house with a bottle in his hand..just walking slowly and like a free soul, with an innocent heart towards his destination. We come across so many forms of love in our life(specially at this age when there are a lot of fresh commitments on our way), we often forget that p arental love is the only love that is truly selfless, unconditional and forgiving  ! This morning I saw my father smiling simply because I was around him...trust me that smile was enough to make me feel contended and I felt my presence is worth it. A great jo...