A peep into REALITY !

Generation Y, aka the millennials , now make up the largest cohort in the workforce, and the people hiring them — and marketing to them — have plenty of preconceived notions about them. Companies have been reacting to these set of customers, trying to anticipate their next moves and position themselves in shoppers paths as they navigate the decision journey from consideration  to purchase. Earlier product used to be an important component of buying process, but now the journey has become a crucial part... Marketers are increasingly managing  journeys as they would any product.    The heavy explosion of digital technology has created "empowered" customers, which has lead to experts getting deep into data analytics and  trying to understand w hat they want, when they want it and getting it delivered to their doorsteps at a rock-bottom price.  Social media has become an integral part of this journey of course. We don't even realize while running t...

Today I saw something that deeply touched my heart... I saw my father smiling and feeling happy with a small toast I served him this morning. It had nothing, but a little love and care wrapped in a piece of bread. I could sense a child in him for whom happiness is just a little attention and concern ! As they say.."we are so busy growing up, apparently we forget they are growing old too !" I could see a kid in him when he stepped out of the house with a bottle in his hand..just walking slowly and like a free soul, with an innocent heart towards his destination. We come across so many forms of love in our life(specially at this age when there are a lot of fresh commitments on our way), we often forget that p arental love is the only love that is truly selfless, unconditional and forgiving  ! This morning I saw my father smiling simply because I was around him...trust me that smile was enough to make me feel contended and I felt my presence is worth it. A great jo...

A wise man once said "I am not concerned with your liking or disliking me...All i ask is that you respect me as a human being". This is a matter of fact we human beings very well know what "Respect" means in literal terms..Since our childhood we are being taught and there is a recall in our minds which states "Respect elders, teachers..etc". Why is it not "Respect humanity" instead? The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom. We might be very sound technologically, but socially we are still slaves of those strong roots which our society engraved long back . Yes, it's true experience is the best teacher...Which is why today when I am 23 I know the value of respecting individualism over anything else ...Experience teaches you a lot, but it shall be even better if values we imbibe our children with would be a little more generic and not superficial !  It's rightly said that ...

Strange but true. .. “Do not go where the path may lead, go instead where there is no path and leave a trail. This is something which I realized when I was walking alone on an empty road. Isn't it strange we human beings are backed by so many peers around which includes our family, friends, relatives, colleagues and many more.. We work with them, play, share stuff, express emotions, but at the end of the day when you find yourself standing alone and facing all the hardships in life by yourself, isn't it strange?  This is what I thought when I was walking alone.. We are in our sub conscious mind when we mention things like "Hey, I know you'll be there for me forever", "I have faith in you". "We'll be together always"and many more...... , Do we even realize how much sense such statements make  ? Will that person be there actually when you need him/ her. Even if he wants to be, sometimes circumstances around doesn't allow him to be ...

Biggest misconception in today’s era, rather it is a kind of thought process that has been conceptualized since generations ie “Marketing includes coercing customers, fooling them and cracking best deals which are beneficial for only companies” .  Whereas under the vast umbrella of marketing comes sales which is considered to be a push strategy of companies more than genuinely convincing customers. By nature sales is actually aggressive, target oriented and money driven. Marketers are glib talkers and considered to be pushy. Hence focus automatically shifts  on exploiting every opportunity in the market and perception goes on a toss. Forefront and mistakes get magnified. Center of attraction, represent co. externally Why such Perception? Other professions like finance which involve Chartered accountants and company secretaries taking oaths, medical sector(doctors who are last resort for a patient and they bet to be honest), has anyone ever thought why scams like Satyam,...